My Photo

The IndieFlix Life

  • The Cubicles
    Films, Festivals, Fun... and some work.

IndieBloggs

Feeds

Powered by TypePad
Twitter Party Badge

September 22, 2008

LIVING THE DREAM: Exclusive interview with Scilla Andreen, CEO of IndieFlix

LIVING THE DREAM: Exclusive interview with Scilla Andreen, CEO of IndieFlix

Indieflix_logo_vector_4 Scilla Andreen is a mother, a filmmaker, CEO of IndieFlix.com and an active member of her Seattle community. Yes, in that order, that’s how I figured she’s a good mother, she put that title first: Mother.

But let’s talk about a broad meaning, we’re talking about a person that treats every project as a baby, she nurtures it, feeds it, watches it grow and then feels proud of it. IndieFlix is 4 years old and as Mozart did, is making the difference since the early years. It’s not only a distribution company it’s a distribution experience.

She’s very passionate about her life at this moment, she sounds really happy and she’s decided, along with her partner Carlo Scandiuzzi, to make IndieFlix the link between the independent filmmaker and their audience. They recently announced their deal with all the major online distributors such iTunes, Netflix, Joost, Hulu, Vudu & Tivo.

This is a long interview, almost an hour, but every second is worthy. We talked about numbers, pay-per-view streaming, DVD Distribution, Digital Distribution, Non Exclusive Rights and her latest adventure IndieFest, among many other things.

The Interview. by Leonard Zelig - Guerrilla Filmmaking  http://guerrilla-filmmaking.com/

September 06, 2008

IndieFlix MyFestival now grows as Indie-Fest.com

http://www.freelinereport.com/freeline-5-29-08

Even the indie movie industry is getting in on the whole viral video thing. IndieFlix created a marketplace for independent films called MyFestival. It will stream video, and will let users select movies for film festivals. The most popular and most viral movies rise to the top. They will be performing a trail of the software for the Seattle International Film Festival.

IndieFlix channels on Joost prepare for new launch - See Tech Crunch Post



Screenshots And Video Of The New Joost
by Michael Arrington on September 5, 2008

So much for Joost’s carefully prepared plans to release a browser version of their TV over IP service later this month. News leaked this morning that Joost would be abandoning their year old XUL based desktop client in favor of a browser based service that’s more like Hulu and YouTube. Users will still be required to download a plugin that facilitates P2P transfers of files, which is still an adoption hurdle. But at least users can watch videos directly in their browser.

Joost isn’t just moving to a browser format. They’re also creating a video based social network complete with Facebook-style activity streams that shows you friends what content you are watching, commenting on and “shouting” (see last screen shot above).

The new site, which is password protected, is at new.joost.com. We’ve obtained screen shots of the service, below. We’ve also created a video which will be up shortly.

Update: Here’s a video demo of the new Joost





get widgetminimize
 
    Joost image  
                 
Website:   joost.com
Location: New York, New York, Japan
Founded: October 1, 2006
Funding: $45M
 

As their third major undertaking, Skype and Kazaa founders Janus Friis and Niklas Zennstrom are attempting to perfect IPTV with Joost. Joost is a p2p on demand video player that offers professional (legal)… Learn More

   

April 07, 2008

IndieFlix CEO, Scilla Andeen & Albert Maysles talk shop at AIFF 2008

Ashland Independent Film Festival honors Albert Maysles

Over the weekend Mr. Maysles was honored with the 2008 AIFF Lifetime Achievement Award.

I had the privilege of spending Img_0875 some quality time with one of the world's most celebrated documentary filmmaker, Albert Maysles.

No matter where he sat he held court. He welcomed filmmakers and audiences to join him and share their stories. He is not only an excellent storyteller but an incredible listener.  I realize now that when I watch his documentaries I too am a good listener....

We talked about his films and IndieFlix- stay tuned...
He embraces new models in distribution and is so 21st century.
He totally gets it! 

Cheers to you Albert!

Continue reading "IndieFlix CEO, Scilla Andeen & Albert Maysles talk shop at AIFF 2008" »

March 20, 2008

Attention Filmmakers Join The Revolution!

Submission Steps

rev3.png

Step 1. Make sure to register with From Here to Awesome and create an account

Step 2. Educate yourself. The Workbook Project is a great resource for filmmakers and contains hours of interviews. You’ll learn a lot from the dozens of other innovative D.I.Y. projects. We have also created several tutorials on the help section of From Here to Awesome that give tips on how to best use blip.tv, youtube, myspace, OurStage, twitter, flickr and other recourses for building your film’s online identity.

Step 3. Make friends with the other filmmakers. So far over a 100 filmmakers (as of 2.10.08) have registered with the festival and are currently creating submission videos. Take a look at each of their submission videos, read their blogs, follow them on twitter and spread the word about their films to your friends. You can also learn about the films created by From Here to Awesome’s founders; Head Trauma, Four Eyed Monsters and We Are The Strange. We’ve each been able to build huge audiences for our films online, had a theatrical life for the film in the real world, secured DVD deals. DIY distribution has created direct connections with our audiences worldwide.



Step 4.
Make your Submission Video. Simply explain in a submission video why it is you made the film and why you think your film is awesome. There is a reason you’ve turned your own personal life upside down in the name of filmmaking. What is that reason? What is it that you are trying to say? Show some clips from your film and let the audience know the journey the film has taken you on. End by explaining what you hope to see happen with your film and how the audience can help. Don’t forget to grab some GRAPHICS for the opening of your submission video?

step5new.png

Step 5. Upload your Submission Video. Follow the tutorials for uploading your submission video to blip.tv, myspace, youtube, OurStage and a variety of other sites that you may want to post to as well. Make sure you tag your videos with AwesomeFeature & FH2Afeature or AwesomeShort and FH2Ashort. For short films you can either make a submission video, or do a simple on camera intro or just post the whole short film, it’s up to you.

Step 6. Return to From Here to Awesome and log in to your account to finish the submission process. Make sure to have your myspace, youTube, OurStage and BlipTV upload URLs handy. Create a From Here to Awesome Page. Fill in your details on the site to officially submit to From Here to Awesome so your film will have it’s own page.

Step 7. Spread the word. Start sending friends, family and fans to your page on From Here to Awesome (fromheretoawesome.com/yourfilm) so they can see your video and support it by clicking “This film seems Awesome, Notify me of screenings.” Soon people all over the world will be wanting to see your film and this will factor in to how we create the top 10 feature and top 10 short films list.

Step 8. The Showcase. 10 feature films and 10 short films will be a part of a world wide showcase in JUNE that will kick off in Paris. The top short and top feature filmmakers will be flown to Paris all expenses paid thanks to Wonderland’s “Alice in Paris” event. The top short and feature will screen in the historic Cinematheque Francaise. Afterwards there will be a special party and awards ceremony.

But before the films screen that evening From Here to Awesome, the Workbook Project, and Wonderland will join forces with Power to the Pixel to present a ground-breaking event that brings together key digital pioneers from around the world who are changing the way that films reach audiences and audiences discover films. Power to the Pixel is a rich mix of visionaries and expertise from leading filmmakers, entrepreneurs, networks and companies who are reinventing film distribution, promotion, finance and filmmaking.

During the month of JUNE screenings will happen all over the world as the top 10 features and shorts screen in theaters, living rooms, online and via mobile devices around the world - with a direct return in revenue to the filmmaker. For instance, at participating theatrical venues, 50 percent of what is collected from theater entrance will go back to the filmmakers whose films are screened. Showcased and festival films will be able to use Brave New Theaters, Amazon Unbox, Vudu, Heretic Films, Breakthrough Distribution, IndieFlix, Bside, Withoutabox, DogWoof and a host of outer outlets to reach people in living rooms and online around the world. During this time filmmakers can also sell DVDs and downloads of their film directly to their audience. Heretic Films will provide free errors and emissions insurance to the top 10 features. These top 10 filmmakers will also get free DVDs of their film provided by Breakthrough Distribution. Other awards for the top rated films to be announced in the coming weeks.

Step 9. Virtual Panels. While the showcase is happening there will also be a virtual conference called “The 2008 Awesome Workbook”. The idea is that the filmmaking community already has all of the knowledge it needs to fund future projects, create revenue from their films, improve filmmaking craft and improve filmmaking business skills. All we have to do is take filmmakers that are experts in a particular area and have them share their knowledge with other filmmakers. As professional communicators in the video medium creating this resource should be no problem. By communicating all of the knowledge each of us has and by putting it all in one search-able download-able resource, we can all become completely unstoppable filmmakers.

Step 10. Awesome. Everything that will have happened will be pretty damn awesome, but thats not the end. After JUNE, we’ll have become a strong community that can decide collectively what needs to happen next to keep the film industry evolving beyond hollywood, beyond distributors, beyond corporate media and into the business of connecting people who have something to express with people who want that expression. That is the day we are working towards. That is the day the film medium will ascend. That day that will be awesome.

sponsblocknew.png

ShareThis

December 05, 2007

IndieFlix VFF Sponsorship media debut

IndieFlix Virtual Film Festival Sponsorship program makes media debut see Variety's Festival Central - "Fortunately it's a small mention since we don't officially announce until January. Having a dozen festivals and several more in the works prior to launch has certainly validated the model." says Scilla Andreen, CEO & Co-Founder IndeiFlix.com

Summit addresses film festival issues
Event centers on the future of festivals

http://www.variety.com/index.asp?layout=festivals&jump=story&id=1061&articleid=VR1117976987&cs=1

Fill a ballroom with directors of film festivals and you'll hear a representative sampling of their anxieties, from the challenges of finding sponsors and attracting media attention to the cost of importing big-name stars for red carpet appearances.

One anxiety left unvoiced at the fourth annual Intl. Film Festival Summit, however, was that there may simply be too many fests, with an estimated 4,000-7,000 worldwide.

Piers Handling, CEO of the Toronto Film Festival Group, said as video viewing on the Internet explodes, audiences will actually find more value in the real-world opportunities that festivals offer to meet filmmakers and fellow cineastes.

But Handling also spoke in his keynote address of worries that the biggest festivals are "verging on being co-opted by the industry," used as a promotional launch pad for more commercial fare.

Handling told Daily Variety that while he acknowledges the need to engage audiences in new ways, he doesn't think his festival would be willing to experiment with letting audiences select some of the films that screen there.

Smaller fests, though, are giving audience-driven programming a whirl. The Independent Television Festival in L.A., for instance, has a "second chance" slot, allowing Internet users to vote into the festival a TV pilot they believe the selection committee has overlooked. And next month's Slamdance Film Festival will include five short films created by users of the Current TV website.

Telluride Film Festival co-director Gary Meyer theorized that regional film festivals are filling the spot vanishing arthouse cinemas once occupied in the cultural landscape.

Tech vendors were a major presence at the conference. Seattle company IndieFlix was touting a way for festivals to sell "online passes" that would allow fans and industryites to view fest movies online if they couldn't attend in person. Chris Hyams, CEO of Austin, Texas-based B-Side Entertainment, said his software could help recommend movies that fest attendees might enjoy, based on their individual tastes.

Sessions on selling sponsorship and working with the media were packed with attendees. Less full was a session led by two independent filmmakers, who advised fest organizers to drop their entry fees, supply free travel and housing and make sure that filmmakers could gain entry to the best parties.

March 10, 2007

IndieFlix Co-Founder, Scilla Andreen w/ The Suicide Girls @ SXSW Red Bull / Playmotion Party

IndieFlix at SXSW Night 2 -
Well,I went to the Red Bull & Playmotion party at Hi Lo on 6th.  It was a lot of fun.  I met Ellie Applen who works for Red Bull. Nice to take a little break from talking shop though as you can see I met the Suicide Girls Napalm w/ the tattoos & Posh with the short black hair.  I asked how one becomes a Suicide Girl and their reply was, "one naked tattooed body at a time".  They were smart and very nice. They sell DVD's, and Music and have a huge following.  We talked about putting their content on IndieFlix. I also played Halo and all these wonderful, amazing games made by Greg of Playmotion.  I then hopped a Bicycle cab back to the hotel, ordered room service and called it a wrap!
Scilla with the Suicide Girls.
Scilla_the_suicide_gilrs_napalm_posh_1

Scilla on New Dogs New Tricks New Media: Panel SXSW

New Dogs New Tricks New Media: Panel SXSW
It’s over and I survived.  It was a packed house and good questions.  My fellow panelists were wonderful and Scott Kirsner is a pro of course. 

Met lots of people scheduled meetings with Yahoo, imeem, Fuse, Splashcast, Divx, Metaweb, Myspace, yourontv just to name a few and got invited to lots of parties and other speaking engagements.. Will need some serious caffeine to keep up the pace.  The SXSW People are incredible and so helpful. It’s a big place and hive of activity but I am soaking it all in and enjoying myself very much.  The energy here is exciting because of all the technology and access independent filmmakers now have. Signed some folks up to get them a Joost invite and informed everyone to look for our download with AZ to launch around the 22nd of March.  Twitter is my friend.  It makes me feel connected without committing...

Having a blast especially knowing all the filmmakers currently on our site are getting lots of eyeballs right now.  LOVE THAT!  Will check back in later.
Sxsw_panel_people_filing_in

August 02, 2006

IndieFlix BuzzCast

IndieFlix got a chance to follow a group of filmmakers during the 2006 "48 Hour Film Project".  The group, Purple Squirrel Productions, got the ominous genre of "Musical or Western".  Deciding to accept the challenge they chose to create a musical, a genre which had yet to be attempted in Seattle's 48 Hour history.  The project this year was a huge success, and IndieFlix looks forward to attending it next year

View the Quicktime version.

July 23, 2006

IndieFlix BuzzCast

Interview with Rick Stevenson

We got a chance to sit down and speak with Rick Stevenson, director of the film "Expiration Date", about the process of making the film from writing all the way to distribution.

Check it out!

Behind the scenes content provided by The Seattle Channel