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    Films, Festivals, Fun... and some work.



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December 01, 2008


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November 11, 2008

Do people really want to pay for streaming?

IndieFlix is finally putting 60 titles up on our site for streaming in addition to their DVD delivery.  We will then start rolling out about 50 more titles every few weeks.  I can't help but think, do people really want to pay for streaming to watch a movie on their computers?  Sometimes I think yes, look at iTunes and other times I say no way, look at Hulu, Joost, YouTube etc.

I watch TV content on Joost and Hulu and it's free, there are ads but I'm used to them.  In fact there are a lot less ads in online content than on prime time TV.  Truth be told I watch Hulu more than Joost and yet Joost has been phenomenal to work with and I like their social networking component but I like the content on Hulu better.  Our IndieFlix channel is launching soon on Hulu I'm pretty excited.

I've drifted off topic here, but my gut says people want to watch content online for free or pay for a DVD.  I think when the TV and the internet marry then perhaps more of us will pay to watch an ad free movie right?  I recently bought an On Demand movie on Comcast and paid $6.95.  I should go back to my video store or better yet spend $3 more and see it on the big screen.  There are so many models out there.  It's kind of exciting to see what will ultimately become best practice.  I would love to hear some feedback.

Scilla Andreen
Filmmaker, CEO & Co-founder

November 09, 2008

IndieFlix Office - What a view!

Sunday at the office...

I just cleaned the office.  It feels good to take care of the company and the team in that way.   We're so lucky to have a great view. Enjoying it while we can.  We will gratefully have to move since we are literally bursting at the seams!

IMG_0766 IMG_0767 
IMG_0768 IMG_0783

When your house is in order good things come to pass...


CEO IndieFlix

November 07, 2008

"Soledad is Gone Forever" Filmmaker Mabel Valdiviezo Is Here To Stay.

Recently, I had the pleasure of speaking with one of the incredible IndieFlix and From Here to Awesome, filmmakers, Mabel Valdiviezo. Mabel directed the short film, Soledad is Gone Forever.

A Peruvian born filmmaker, Mabel’s life and understanding of the social and political travesties in South America give her an unparalleled insight that comes across in her incredible film.

Mabel has seen quite a bit of success with her film, playing at film festivals all over the world, including the Cannes Film Market Short Corner. Her next project is bringing Soledad is Gone Forever to the big screen as a feature length film. Here she takes time to speak with IndieFlix about her life in film and what she is up to next. Oh, and don’t worry, she’s voting for Obama.

How did your upbringing in Peru influence your filmmaking?

I was part of the emerging experimental artist movement in Peru during the mid 80s that was very active and questioned the establishment. This led me to research beyond my Peruvian self so I became really interested in watching a lot of European films, specially the neorealist period - post war I in Italy such Bicycle Thief , the French Avant Garde with Truffaut, most Fellini films and one of my favorite auteurs, the Russian filmmaker Andre Tarskovsky.
Today, however, I’m revisiting my Peruvian self and I am finding many fascinating stories that are part of me growing up as a young woman and the Kafkanian / Almodovaresque world I knew then. 

Tell us about you. 
My life seems to be all about filmmaking, writing and reading books. Lately I am reading spiritual books such as The Secret of Shambala by James Redfield. 

Are you married?
I got married 9 months ago and have a wonderful husband who is also my writing partner.

Do you have any children? 
No, I don’t and I won’t probably have them although I enjoy being around them.

Do you like animals?
I absolutely enjoy animals, especially cats, dogs and fish.  I used to have a cat named Fellini, then a few years later I had Katzio.

Where did you study film?

I studied film in Peru, I won a grant that allowed me to study in a film school run by Armando Robles Godoy, an iconoclast filmmaker back in the 60s but because equipment was very limited and the school was about to close its doors, I also studied film in the University of Lima.  However, I realized that in order to make films there you just had to be daring and ask people for favors so I ended up borrowing equipment from a film company, Grupo Chasky and attracting great young talent. I made this very experimental video I called it Transparency Accessible, a film about the search for creation and self identity.

How did you end up in San Francisco involved with Haiku Films?
Back in the 90s I was reading a lot of Haiku poems.  Then, when I was writing short stories that eventually became scripts for short films, I realized that Haiku poems had a sort of parallel with short films.  Haikus are brief, tell a story and have a surprising ending, just like short films.  So I named my company Haiku Films because I was focusing in making short films.  I am evolving to feature filmmaking now but I love the name Haiku Films so I don’t think I will change it.

Tell us why and how you were drawn to filmmaking?
I was doing performance art back in Peru and was also in a post-punk band.  Video art and film was an essential part of my work and the way I communicated with my audience.  When I went to film school I really saw that I could also become an auteur like the masters and apply all the skills I have already been acquiring in other art forms.  The most fascinating and fulfilling aspect of filmmaking was and still is that is a powerful way to tell a story and share it with an audience in a way that no other art form can. 

Why did you decide on doing a short and not a feature?
With Soledad, I always had the plan to make a feature since day one. I decided to make a short first because I knew that this could help me in two ways:  1) be a visual laboratory to test scenes and storylines that later would be fleshed out in the feature script
2) help me establish myself as a director of narrative films who can really has the potential to make a  great feature film.

How did you conceive Soledad Is Gone Forever?
Soledad was born of my desire to understand and relieve the pain that many Chileans have gone through when dealing with the aftermath of the Pinochet era.  I was married to a Chilean and have several Chilean friends and they are still trying to heal from their country’s dark past.  Soledad Is Gone Forever brings their voices to the screen while at the same time it is a universal metaphor about a brave young woman searching for truth about herself, her family and her country to bring peace to her life.

Who do you think is the audience for Soledad? Why?

SOLEDAD IS GONE FOREVER is an intelligent, visually compelling drama that will have strong appeal to the 18-35 year old market and especially its core Latino audience who will identify with Soledad Gonzalez, the U.S. raised protagonist.  The film has the potential to attract international audiences from Latin America and Europe because of the urgency of the story and its potentially cross over, cast both from the U.S. and Latin America.

How did you go about casting the film?
I tried to cast all my actors in San Francisco where I live. However, it was quite challenging to find the lead until I started posting in L.A. and had an audition there.  I met this very gifted actress, Carla Sanchez, who was so committed to give her best and willing to go anywhere I needed her to go-emotionally and geographically-to render a woman on the verge, repressed and wounded woman-child such Soledad Gonzalez.

What was the most difficult part of making the film?

The most challenging part was to make a low budget short look like a high budget film.  We used a guerrilla filmmaking approach  and asked a lot of favors in the film industry and our local San Francisco community, including Latino organizations that were extremely supportive of us and I am very grateful to them.  Even Kodak donated film stock and Spypost, a local post-house, donated their telecine and color correction services.

Has the festival circuit been rewarding?
Soledad has been to Cannes Film Market-Short Corner, Los Angeles Latino  International Film Festival, International Latino Film Festival San Francisco, Anthology Film Archives and several others. It has been rewarding to see our film screening at these festivals and see how the audience react to our story.  Yet having a short in a festival doesn’t give you much presence because features get more attention. 

How did you become involved in From Here To Awesome?
I have been following Lance Weiler’s career for a while and when I heard that he was spearheading the From Here To Awesome experiment I thought that this would be the best way to immersed myself in DIY online distribution.
I knew that our film had little chances to be part of the showcase because we started our promotion 2 weeks before the deadline.  However, we were blown away to see how our online community responded to support our pitch and helped us to become part of the FHTA film festival.

How has the experience been so far?
It has been very rewarding as it has challenge us to truly embrace the spirit of the festival which is expand our audience, find distribution and drive people to the sites where our film is being sold.  All  of this with several technology tools that me and my team has learned on the spot.  Because of our online presence, we have also received invitations to screen in other countries and other cities in the US

Tell us about the struggles and rewards of marketing a short film?  How did you go about doing it?

We really have to put on our creative hat to market Soledad. My team and I have been using a combination of traditional and non-traditional marketing.  We put together a package that consisted of a press release, a video pitch and announcements in all related film forums and community bulletins.  We asked our friends and supporters to disseminate our drive to their own list.   It is an endless task. The challenge is always how much time we have to allocate our resources to promoting our film.  However, the rewards are fantastic.  We have reached a bigger audience beyond the imaginable. And we can do better.

Where are you taking the film next?
We want to screen the short in Latin America and Europe and have both English and Spanish versions ready for DVD release.  We also want to reach out the Latino community in the US through both networking sites and community-based screenings.

Do you have any upcoming projects with Haiku Films?
All this work with the short has one goal: to build an audience for our feature film project.  We have an award winning script that was also a finalist at the Sundance Screenwriters Lab and now we are looking for a producer and funding.
We are also developing PARALLEL LIES, a romantic comedy based on true accounts.

What are two of your favorite films?
8 1/2 by Fellini and Cinema Paradiso Giuseppe Tornatore

If you could only have one favorite food for the rest of your life what would it be?

Quinoa, it is a Peruvian seed with such a high level of protein that you don’t need to eat meat at all.  Even NASA is considering for a source of protein in spaceflights.

What do you admire most in people?
Integrity, humor, perseverance

What to you abhor in people?
Cut-throat behavior, giving up, not taking action

What would you like your tombstone to say?
I actually want my ashes in the Ocean

Where can people find and watch your film?

Soledad Is Gone Forever can be found at following sites:

For more information about upcoming screenings they can go to:

Can we ask who you voted for? Obama
Mabel Valdiviezo, Director "Soledad is Gone Forever"
Mabel Headshot

November 03, 2008

St. Louis International Film Festival Promo Reel!

Hello Everyone,
    Below is our promo reel for the St. Louis International Film Festival for their indie-fest competition!  Go to and watch all the films and vote for free!


Ian D., IndieFlix

October 28, 2008

Indie-Fest at New York City Horror Film Festival

Good Day Everyone!
   Please check out our most recent indie-fest's: New York City Horror Film Festival and St. Louis International Film Festival happening as we speak! 

Also below check out the promo reel highlighting the films from New York, St. Louis coming soon!


Ian D.

October 16, 2008

Heading to The Conversation, an industry think tank in my opinion...

The Conversation -This will be an amazing event!

To All IndieFlix Filmmakers & Subscribers,

This is already an amazing event.  Here are the reasons why:

1. Leading innovators and newsmakers all in one room for 2 days sharing openly and listening.
2. There is no product, festival or company agenda at play.
3. The price is less than 1/5 of what a conference would cost.
4. Up close and personal access for both speakers and guests to share ideas.

to register:

"We only endorse people and gatherings we truly believe in... The Conversation is just such an event!  I hope you will attend. We all look forward to meeting you.
Scilla Andreen, filmmaker, ceo & co-founder IndieFlix

The Future of Cinema, Games & Online Video: New Tools/ New Distribution / New Rules

This October, pioneers at the forefront of change in cinema, video, games, media and technology are coming together to share ideas, insights, and innovations. Our focus is on new tools, new distribution channels, and new rules.

The format of the gathering will be experimental: rather than a traditional conference, short talks and demos, "fireside chats," and roundtables will spark a dynamic series of overlapping conversations.


All this will happen at UC Berkeley's renowned Pacific Film Archive theater over two days this October. It's a conversation that will bring together media-makers and technologists to share experiences, discuss, debate, and map out the future together.

Some of the topics we'll touch on, and the people who'll lead the conversation, are listed here. But we also want to invite you to suggest other topics ... ones that you want to see added or address yourself.

Just added to the site: A list of some of the people who'll be part of The Conversation.

We hope you'll join us this fall ...

The Goal
Our hunch is that we're at an important moment in the history of technology and visual storytelling — a broad term that encompasses filmmaking, TV, online video, and narrative-driven games.

New software is making incredible things possible in visual effects and animation, and also democratizing those fields. Web sites offer to help finance film projects, or share ad revenue with video-makers. Marketing and release strategies are shifting by the minute. High-end high-def cameras are plummeting in price. The connection with the audience is changing. Established ways of doing things just don't seem to be working anymore, while new opportunities are emerging.

Our goal is for The Conversation to delve into all those issues — and more, with your ideas, help, and participation. The Conversation will focus exclusively on the new business and creative opportunities that are arising in 2008.

We expect every participant to bring his or her concerns, questions, or examples of what they've been doing and how well it's working, to share during the sessions or during the designated schmooze-time. (There will also be an opportunity to present during a Saturday workshop session.)

The overall goal is for The Conversation to be a real exchange of ideas — a gathering of people working on the edge and thinking about the future.

Continue reading "The Conversation -This will be an amazing event!" »

Scilla Andreen on the Changing Indie Film Business

by: John Caddell

vintage_radio - JC.jpgThe latest podcast features a discussion with Scilla Andreen, co-founder and CEO of Indieflix, about the current state and future prospects of the independent film business.

Here's Scilla's official bio:


Scilla Andreen (Filmmaker, CEO & Co-Founder IndieFlix) producer, director and Emmy nominated costume designer Scilla has deep roots in the entertainment industry and is a popular speaker and tireless champion of independent film. Scilla along with producing partner Carlo Scandiuzzi created IndieFlix, an independent film distribution and discovery site founded on the principles of community, promotion, syndication and transparency. They also created and are launching the Filmmaker First Initiative. IndieFlix believes Independent films can and will be profitable. You can find IndieFlix on the web at

It was a great chat. You can download it here.


(00:50) About the US indie market

(02:20) Options to get indie films to their audiences

(06:20) Where does a filmmaker's advance go?

(09:13) What Indieflix does

(12:03) The many ways people access films and videos today

(13:00) About the "Bridge to Everywhere"

(15:35) What is a "hit" film for Indieflix?

(19:08) Promoting the filmmaker and the story behind the film

(19:33) Making meaningful recommendations for films members might like

(21:06) "If your film is worth stealing, it must be worth something"

(22:39) Looking ahead: the future of filmmaking and film distribution

(Theme music: "Nova" by Nomo, from its album Ghost Rock)

Scilla mentioned the challenge that exists for filmmakers to get clearances to use the music they choose for the film. Today's Wall Street Journal had an interesting article about this very subject: the settlement of a lawsuit between Yoko Ono and a documentary filmmaker over the use of 15 seconds of "Imagine."

Original Post:


Independent Film Marketing Podcast with IndieFlix CEO Scilla Andreen

Futurelab a big blog in Europe picked up John Caddell's independent film marketing podcast of IndieFlix CEO and filmmaker Scilla Andreen who very candidly shared her very strong opinions on the changing Indie film world.


October 03, 2008

4th Annual Ellensburg Film Festival


Continue reading "4th Annual Ellensburg Film Festival" »